The New York Times Magazine : South Korea Turmoil Edition








Personal Project
This project was developed to test my adaptability by working within The New York Times’ fixed editorial system, examining whether an original editorial and business hypothesis could be embedded while preserving its established visual consistency.

This project was designed to challenge my ability to reinterpret the Korean national flag’s familiar symbolism into a contemporary visual system that communicates political culture to a global audience with no prior context.

The design system is based on the central Taegeuk and the four trigrams—Geon, Gon, Gam, and Ri—which represent balance and opposition. Because the edition compresses a polarized political divide and a six-month timeline into a single overview, transition became the organizing principle. This is expressed through gradient typography, gradient trigrams, and a domino-flow layout that visually carries movement, tension, and progression across the spreads.

2025









                                                                                                                       








Blair Choi  🥓🥚🧀


A shaper of culture and  
solver of real-world problems, 
through an interdisciplinary mindset.





I’ve designed at J.Crew
Interned at Alexander Wang and Monse.


Contact

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                         © 2025 Blair Choi