Blair Choi          🥓🥚🧀WorkProfile



Panthère de Cartier
_UI/UX Design


     I was tasked with coding a clock while incorporating product design elements. I pitched the idea of launching a Panthère de Cartier watch collection combined with onyx high jewelry—an aesthetic that  hasn’t been explored together in recent Cartier’s generic sales, especially in a watch line.       
        
Leveraging my knowledge of fashion strategy, I argued that Cartier could benefit from more of a fresh, compelling visual identity around this iconic panther motif. The goal was to create visuals that would be eye-catching with a quirky, youthful edge, yet still maintain the sense of classic luxury, that could stand out at public pop-ups , VIP events , packaging design , special exhibitions (focusing on Jean Toussaint, the panther lady and Cartier's first female art director), and exclusive gala invitations.









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